Marketing

MBA in Marketing and successful application of marketing skills over the last ten years:

• Market Research and Product/Service Development: formed strategic alliance with NUS (official UK undergrad student body) on behalf of Belgian client in 2002
• Graphic Design: designed corporate image, website and produced weekly high quality, hi-tech trade advertisements for IT company (client)
• Copy writing: text for brochures, leaflets, website, PR, manuals etc.
• Promotion:
  • Exhibition: project managing London Bookfair 2000 for Xerox with responsibility for $350k budget
  • Advertising: devised, designed and implemented advertising campaign for IT company (client) resulting in 147% increase in client base over 12 months
  • PR: wrote weekly newspaper column to promote own business in the UK in 2005. Regular contributor to trade press.
• Sales database management, advertising, direct mail, e-marketing