I  have been described as a “ball of energy,” an enthusiast, a do-er, an achiever. Never afraid of a challenge, I bring a contagious passion and energy to everything I do. Often a little unconventional – ask me about the duck campaign – I am affable and quickly put people at their ease. But don’t be fooled: the enthusiastic, amiable character masks a tenacious persistence. Persuasion with a smile.

That is the side that comes naturally. What I have learnt is to focus that energy: to analyze and understand thoroughly situations and opportunities. That means knowing both what to do and why I do it. And that means being able to systemize so that success is not a one-off, but a process that is repeated again and again.