Everyone knows that sales is the lifeblood of the company. Having the right sales and marketing person working for you drives your company forward significantly. You need someone who can bring in significant new business and expand revenue from established customer. Someone who can help you develop the strategic direction of your business. And, most importantly, someone who will improve your profitability.

But as a small business, you need even more. You don't have time to train or micro-manage. You need a person who is experienced and proven, a trusted self-starter. Someone who possesses all the necessary technical and inter-personal skills. And, someone who is sharp enough to spot and capitalise on opportunities that maybe even you have not seen.

But finding such a person can be very difficult. And even if you are lucky to do so, you have two further challenges. Firstly they are expensive. Secondly, how do you get of a commitment if it is not working.